Published in Stronger Content·Jul 4Member-onlyWriting for the Bottom of the Funnel: Closing the DealSo much of content writing today focuses on top-of-the-funnel (ToFu) content or middle-of-the-funnel (MoFu) content. Each has its role in driving people through the customer journey and nurturing them. But less attention is paid to the bottom of the funnel content Top of the Funnel Top of the funnel content is about generating leads…Content Marketing2 min read
Published in Stronger Content·Nov 19, 2021Member-onlyWebsite and Cross-Site Tracking Is Out of ControlI know I’m not the first to point this out, but tracking by websites is out of control. After an hour of being online today, all at mainstream websites, I somehow managed to accumulate more than 8,000 trackers.Privacy3 min read
Published in Stronger Content·Nov 7, 2021Member-onlyApple OS Update Will Play Havoc with Email Open RatesThe latest update to the iOS operating system for iPhone and iPads may cause a big change in email open rates. iOS 15 lets users opt-in to a mail privacy protection feature. If users do so, it will block email senders from being able to get information about how users…Email1 min read
Published in Stronger Content·Oct 30, 2021Member-onlyTrust in News Rebounds, But Still Falls ShortTrust in news has rebounded a bit over the past year, according to a new survey by Civic Science, but it’s still a relatively dismal…News1 min readTrust in News Rebounds, But Still Falls Short----
Published in Stronger Content·Oct 25, 2021Member-onlyRemote Marketing Jobs Hit New Pandemic HighThere’s been an incredible explosion in high-paying marketing jobs that are now available to work remotely. Data scientists from Ladders, a website focused on six-figure jobs, reported a 1,985% increase from January of 2020 to September of 2021 in remote marketing jobs. …Marketing2 min read
Published in Stronger Content·Sep 9, 2021Member-onlyTwitter adds Communities (Similar to Facebook Groups)Taking on Facebook Groups and Reddit threads, Twitter has announced Communities. Now in testing, Twitter is adding communities based around content themes. “Imagine an alternative timeline where everyone just gets you…” Twitter posted in making the announcement. Twitter showed examples including: · Plant lovers · Black women photographers · Sneakerheads …Twitter1 min read
Published in Stronger Content·Aug 19, 2021Member-onlyMaps Reimagined if Streaming Services Were CountriesA new study by Mackeeper has analyzed which streaming services are bigger than entire countries! The US dominates global tech and is home to the majority of tech giants including streaming services, but this study shows which of these mammoth services are bigger than countries by comparing population to subscriber…Apple3 min read
Published in Stronger Content·Jul 9, 2021Member-onlyBiden Executive Order Urges Net Neutrality, Privacy Regulations, Crackdown on Anti-Competitive Tech PracticesThe Biden Administration took aim at tech companies with a new Executive Order. It urges 12 different federal agencies to aggressively regulate big business, including the FTC and Justice Department which have broad antitrust enforcement powers. “The Order includes 72 initiatives by more than a dozen federal agencies to promptly…Privacy2 min read
Jul 9, 2021Member-onlyBiden Executive Order Urges Net Neutrality, Privacy Regulations, Crackdown on Anti-Competitive Tech PracticesThe Biden Administration took aim at tech companies with a new Executive Order. It urges 12 different federal agencies to aggressively regulate big business, including the FTC and Justice Department which have broad antitrust enforcement powers. “The Order includes 72 initiatives by more than a dozen federal agencies to promptly…Tech2 min read
Published in SportsRaid·Jul 1, 2021Member-onlySupreme Court: NCAA Athlete Compensation Rules Violates Anti-Trust LawsStudy shows overwhelming public support for ruling The Supreme Court’s decision that the NCAA cannot limit education-related payments to student-athletes. In a unanimous decision, the court rejected the NCAA’s arguments that allowing additional compensation would undermine the amateur athletic model. “With surprising success, the NCAA has long shielded its compensation rules from ordinary antitrust scrutiny,” wrote Judge…Sports2 min read
