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Paul Dughi
Paul Dughi

5.2K Followers

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Published in

Stronger Content

·Aug 28

The Future of Influencer Marketing — New Strategies and Predictions

Influencer marketing has seen tremendous growth in recent years. By 2028, it’s projected to be a $29.7 billion dollar industry according to Business Insider. As this promotional tactic continues to evolve, what are some of the key trends and changes in strategy expected in the future of influencer marketing? The Rise of Nano and Micro Influencers One…

Influencer Marketing Tips

3 min read

The Future of Influencer Marketing — New Strategies and Predictions
The Future of Influencer Marketing — New Strategies and Predictions
Influencer Marketing Tips

3 min read


Published in

Stronger Content

·Aug 22

Easy SEO Wins to Improve Your Website Rankings

Improving your website’s search engine rankings may seem daunting, but there are several relatively simple SEO tactics you can implement to help move the needle in the right direction. …

Content Marketing

2 min read

Easy SEO Wins to Improve Your Website Rankings
Easy SEO Wins to Improve Your Website Rankings
Content Marketing

2 min read


Published in

Stronger Content

·Aug 17

Social Media and Body Image — The Impact on Mental Health

Social media has become deeply embedded into everyday life. But numerous studies have illuminated its damaging effects on body image and mental health, especially among teenagers and young adults. How exactly is social media usage negatively impacting body image and what can be done to address these issues? The Rise of Unrealistic Beauty Standards A major…

Social Media

2 min read

Social Media and Body Image — The Impact on Mental Health
Social Media and Body Image — The Impact on Mental Health
Social Media

2 min read


Published in

Stronger Content

·Aug 16

Leveraging Topic Clustering for Smarter Keyword Targeting

Many SEOs take a scattered approach to keyword targeting, optimizing for disparate terms without a cohesive strategy. This leads to fragmented efforts and inconsistent rankings. A better approach is to use topic clustering to group semantically related keywords together. …

Content Marketing

2 min read

Leveraging Topic Clustering for Smarter Keyword Targeting
Leveraging Topic Clustering for Smarter Keyword Targeting
Content Marketing

2 min read


Published in

Stronger Content

·Aug 11

China Requires App Developers to Report Business Details, Causing Industry Concerns

China has announced new measures requiring domestic and foreign app developers to report business details to the government. This aims to increase oversight of the tech sector. Existing apps have until March 2024 to file paperwork, while new apps must submit it before release starting in September. …

App Development

1 min read

China has announced new measures requiring domestic and foreign app developers to report business…
China has announced new measures requiring domestic and foreign app developers to report business…
App Development

1 min read


Published in

Stronger Content

·Aug 9

When Someone More Powerful Wants Your User Name

Here’s another sign that you’re not really in control of your brand on social media. Imagine you score a great username or handle for your social media account. You tend to it regularly, planting seeds and watching it grow. One day, you have half a million users that subscribe. And…

Twitter

2 min read

When Someone More Powerful Wants Your User Name
When Someone More Powerful Wants Your User Name
Twitter

2 min read


Published in

Stronger Content

·Aug 8

Influencer Marketing Evolving: New Research into Brand Strategy

As influencer marketing on social media continues to evolve, brands are still figuring out how to best leverage affiliate programs with digital creators. A new study from the University of Alabama provides some valuable insights. Researchers analyzed a large dataset of Instagram influencer posts using text mining techniques. They specifically…

Marketing

2 min read

Influencer Marketing Evolving: New Research into Brand Strategy
Influencer Marketing Evolving: New Research into Brand Strategy
Marketing

2 min read


Published in

Stronger Content

·Aug 2

Social Media’s Decline as a News Source

According to recent studies, social media usage for news consumption has declined globally after peaking in 2020. The Reuters Institute Digital News Report found social media as a news source is down from its 2020 highs but up slightly from 2022. This trend is largely driven by Facebook’s pullback from…

News

1 min read

Social Media’s Decline as a News Source
Social Media’s Decline as a News Source
News

1 min read


Aug 1

How to Maximize Your SEO Budget During Downtimes

For many businesses, economic downturns require cutting marketing budgets. But scaling back your SEO efforts can hurt your rankings and traffic. With some strategic planning, you can optimize your limited SEO budget to maintain and even improve your organic presence. Prioritize High-Impact SEO Tactics Focus your budget on the SEO activities that offer the…

Content Marketing

3 min read

How to Maximize Your SEO Budget During Downtimes
How to Maximize Your SEO Budget During Downtimes
Content Marketing

3 min read


Published in

Stronger Content

·Jul 28

The Top 10 Most Effective On-Page SEO Techniques in 2023

On-page optimization remains crucial for ranking highly and driving organic traffic. With Google’s algorithms becoming increasingly advanced, it’s important to focus on proven, high-impact on-page SEO tactics. In this post, we’ll count down the 10 most effective on-page SEO techniques to deploy in 2023. …

Content Marketing

4 min read

The Top 10 Most Effective On-Page SEO Techniques in 2023
The Top 10 Most Effective On-Page SEO Techniques in 2023
Content Marketing

4 min read

Paul Dughi

Paul Dughi

5.2K Followers

Huntsville, Alabama

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