Improving your website’s search engine rankings may seem daunting, but there are several relatively simple SEO tactics you can implement to help move the needle in the right direction. …

Social media has become deeply embedded into everyday life. But numerous studies have illuminated its damaging effects on body image and mental health, especially among teenagers and young adults. How exactly is social media usage negatively impacting body image and what can be done to address these issues? The Rise of Unrealistic Beauty Standards A major…

Many SEOs take a scattered approach to keyword targeting, optimizing for disparate terms without a cohesive strategy. This leads to fragmented efforts and inconsistent rankings. A better approach is to use topic clustering to group semantically related keywords together. …

China has announced new measures requiring domestic and foreign app developers to report business details to the government. This aims to increase oversight of the tech sector. Existing apps have until March 2024 to file paperwork, while new apps must submit it before release starting in September. …

Here’s another sign that you’re not really in control of your brand on social media. Imagine you score a great username or handle for your social media account. You tend to it regularly, planting seeds and watching it grow. One day, you have half a million users that subscribe. And…

As influencer marketing on social media continues to evolve, brands are still figuring out how to best leverage affiliate programs with digital creators. A new study from the University of Alabama provides some valuable insights. Researchers analyzed a large dataset of Instagram influencer posts using text mining techniques. They specifically…

According to recent studies, social media usage for news consumption has declined globally after peaking in 2020. The Reuters Institute Digital News Report found social media as a news source is down from its 2020 highs but up slightly from 2022. This trend is largely driven by Facebook’s pullback from…

For many businesses, economic downturns require cutting marketing budgets. But scaling back your SEO efforts can hurt your rankings and traffic. With some strategic planning, you can optimize your limited SEO budget to maintain and even improve your organic presence. Prioritize High-Impact SEO Tactics Focus your budget on the SEO activities that offer the…

On-page optimization remains crucial for ranking highly and driving organic traffic. With Google’s algorithms becoming increasingly advanced, it’s important to focus on proven, high-impact on-page SEO tactics. In this post, we’ll count down the 10 most effective on-page SEO techniques to deploy in 2023. …