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New research revealed the amount of information grocery stores really have on you. The study has shown that grocery stores know all about your physical attributes, what you enjoy and what your purchases say about your domestic situation.

53% of Americans participate in a loyalty program because of ease of use, allowing stores to track their purchases. So, how exactly do grocery stores deduce what we want and what information do they have on us?

Mackeeper analyzed five shoppers to see what their carts reveal about them by looking at what times they like to shop, what shops they prefer to buy from and what they buy, to help to build a profile of who they are and what they look like. …


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It’s going to be a very long time before the government gets a day in court against the big tech firms, at least if you look at the Department of Justice complaint against Google as an indication.

The tentative trial date for court action is September of 2023. “If anybody thought we would be getting to trial quickly,” US District Judge Amit Mehta said during a telephone hearing on the matter (as reported in the Wall Street Journal), “this certainly will dispel that notion.”

The judge also said he wants to get other cases on the same coordinated schedule as legal teams prepare for litigation. This could mean the case brought by Attorneys General in 35 states might ultimately be wrapped into the same prosecution — or at least be handled on the same timetable. …


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A new report by Uswitch has revealed which countries have been the worst hit by data breaches and the US ranks first with nearly 19 million data records stolen. That’s more than 4X the next closest country (South Korea).

Canada, the UK, and Australia rounded out the top five.


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When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, you can expect to track the ROI in short order. The sales cycle is short.

For B2B businesses, the sales cycle is much longer. 74% of B2B sales to new customers take 4 months or great. Almost half (46.4%) take 7 months or longer. It’s unrealistic to expect fast results when targeting B2B customers.

KEY TAKEAWAYS

  • Measure ROI over the length of your sales cycle
  • Don’t confuse Conversion Rates with ROI


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“Our investigation leaves no doubt that there is a clear and compelling need for Congress and the antitrust enforcement agencies to take action that restores competition, improves innovation, and safeguards our democracy.” — Rep. David Cicilline

After reviewing more than 1.3 million internal documents and interviewing more than 240 people and three dozen antitrust experts, and former employees of the major tech companies, the House Judiciary Committee’s Antitrust Subcommittee wrapped up its 16-month investigation. The report concludes that Apple, Amazon, Google, and Facebook have exploited their power of the marketplace in anticompetitive ways.

“This investigation has revealed that Apple, Amazon, Facebook, and Google were committed to drowning out competition through unfair and anti-competitive practices — often doing so at the expense of user privacy and innovation,” said Rep. Val Demings. “Their anticompetitive acts have come at a cost for consumers and small businesses.” …


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We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future.

Cookies are those things websites use to track you as you move around the internet. When you visit a site, it places a cookie on your computer so that it can know it’s you when your return. …


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SOURCE: Google

Here’s a new wrinkle to Google search for local businesses. Advertisers on Google can now display a green checkmark, which Google will tag businesses with either “Google Screened” or “Google Guaranteed.”

It’s only available right now for certain categories of business, such as law, financial planning, and real estate for the Screened badge and service-oriented companies for the Google Guaranteed mark. To get the checkmark, businesses will have to go through background checks, provide proof of insurance and licenses, and other paperwork. …

About

Paul Dughi

Huntsville, Alabama

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