Laura Ramos, VP & Principal Analyst at Forrester says B2B marketers are in a wild ride in 2024. While generative AI is playing a big role already, look for increased deployment in product launches in the coming year. But… there’s a significant downside to AI content as well. “Thinly customized…

Original research can be a powerful tool for content marketers looking to boost credibility and thought leadership. But it comes with risks and demands careful planning. Follow these best practices to maximize the ROI of your next original research project. Start With the Right Purpose Before embarking on original research, clearly define your goals. Who…

Vectara analyzed major language models, testing the accuracy on 1,000 texts, and released the results. This evaluates how often an LLM introduces hallucinations when summarizing a document. Another reason to hire a writer and fact-checker for your AI and avoid embarrassment like this, this, this, or this. Updated 11/1/23

Contextual link building is a white hat SEO technique that involves earning links from other websites when they are relevant and useful to the context of the linking page. Rather than mass outreach for links, contextual linking focuses on naturally fitting links into appropriate online content. …

In today’s increasingly crowded digital landscape, marketers need to be more strategic than ever about organizing and presenting content in order to effectively reach and engage their target audience. This is where leveraging content hubs on your website can be extremely beneficial. What Exactly is a Content Hub? A content hub is a centralized location on…

While traditional SEO practices are undoubtedly crucial, it’s essential to delve into alternative strategies that can elevate your content game. In this blog post, we’ll not only scratch the surface but also dive deep into creative content optimization approaches that go beyond conventional keyword research and meta tags. These strategies…

Search engine optimization (SEO) is crucial for driving organic traffic to your website. But many businesses focus solely on short-term tactics without considering the long-term impact. Developing a sustainable SEO strategy ensures you build authority and rankings that last over time. Why Is Sustainable SEO Critical? Search engines are constantly evolving their algorithms to provide…

Influencer marketing has seen tremendous growth in recent years. By 2028, it’s projected to be a $29.7 billion dollar industry according to Business Insider. As this promotional tactic continues to evolve, what are some of the key trends and changes in strategy expected in the future of influencer marketing? The Rise of Nano and Micro Influencers One…

Improving your website’s search engine rankings may seem daunting, but there are several relatively simple SEO tactics you can implement to help move the needle in the right direction. …