No correlation between social shares and people reading anything

Conclusions

Majority never read what they are sharing

Sharing content and actually reading it are poorly correlated

“People are more willing to share an article than read it…This is typical of modern information consumption. People form an opinion based on a summary, or a summary of summaries, without making the effort to go deeper.” — co-author Arnaud Legout in a statement to The Washington Post

No correlation between social shares and people reading anything

Even when they do click, they typically read very little

Chartbeat looked at deep user behavior across 2 billion visits across the web over the course of a month and found that most people who click don’t read. In fact, a stunning 55% spent fewer than 15 seconds actively on a page.- Tony Haile, CEO of Chartbeat via Time.com

SOURCE: Tony Haile, Chartbeat

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